Marketing Strategy & Communication
Marketing that moves you forward.
I help brands and projects grow with clarity — blending data-driven strategy with storytelling into a digital presence that actually connects, and actually works.
Brands I’ve worked with
Why work with me
Global vision. Real adaptability. Genuine passion.
Global Vision
I’ve spent years moving between agencies and client-side teams, working with international brands across different markets. That mix gives me a wide-angle view — I notice the patterns others miss, and I build strategies that hold up well beyond a single market or a single campaign.
Adaptability
I’ve learned, sometimes the hard way, how to stay steady in VUCA environments — volatile, uncertain, complex, ambiguous. Whether it’s a market that shifts overnight or a launch that stalls, I read the situation fast and adjust without losing sight of where we’re headed.
Passion
Every project gets the same thing from me, whether it’s a brand strategy, a launch or a campaign: I show up fully, and I care. That’s not a line — it’s just how I’ve always worked, and it tends to show in the results.
About Me
Data, creativity, and transformative experiences.
As a freelance Digital Marketing Consultant, I help authentic projects multiply their visibility — combining a corporate, analytical mindset with storytelling to deliver real results. Beyond digital strategy, I bring experiences to life: organising surf and yoga retreats from start to finish, and designing bespoke adventure trips.
Where it started
A decision that shaped everything
Looking back, I clearly remember the moment I had to decide what to pursue in my adult life. On one hand, I was drawn to communication — I’ve always been fascinated by human connections and relationships. On the other, my deep passion for sports pulled me toward a degree in Physical Activity and Sport Sciences, something I’d loved since I was a child.
I chose communication, and studied Advertising and Public Relations at the Pontifical University of Salamanca. It turned out to be the right call: since then I’ve worked on both sides of the industry, in agencies and in-house with international brands, across social media, media planning, content, events and strategy.
Rather than narrowing down early, I stayed curious across disciplines — and that range has become one of my biggest assets. I’ve learned to feel at home in VUCA environments, reading a situation quickly and adapting without losing direction.
What keeps me grounded
My other passion: the ocean.
I’ve been surfing since I was eleven, and outside of my marketing work, I design and run surf & adventure workshops — for companies planning a team-building or wellness day, and for individual clients looking for their own getaway. The lifestyle around it has taken me to live, work and travel across different countries and cultures, and it’s taught me flexibility, adaptability and quick thinking under pressure — all of which shows up in how I run a strategy project, too.
When something is done with care and real passion, it tends to produce results you might not even expect. As proof of this, in 2016 I entered a photography contest for Baiona D’Pintxos, organised by Mahou — and won.
What I do
A plan that grows with you.
Marketing & Digital Strategy
After years working both in agencies and in-house with international brands, I help companies and projects bring order and intention to their communication and digital strategy. Brand and communication strategy, social media and content marketing, influencer and media planning, digital analytics, and corporate events.
Kind words
What people say after working together
“I was lucky to spend work time with Victoria. I must highlight both her attitude, always willing to learn with a smile, and her aptitude, very professional and well-prepared to carry out any task or responsibility assigned to her. With people like her, it’s always a luxury and a pleasure to work.”
Head of Services Management / Communication Department at MANGO
“Victoria is one of those people who radiates joy, enthusiasm, commitment, hard work, and effort. Always with a smile, attentive to everything she can learn, and also generous with everything she can contribute. Her sporting and adventurous spirit makes her disciplined, a great team player, and at the same time creative and brave. She is one of those people who is always a pleasure to have on your team.”
Co-founder Partner / Ático-e Advertising Agency
“Victoria is a great professional, collaborative with the team, always willing to incorporate new learnings, with initiative, autonomy, and open to new challenges that come her way. She is a responsible person who always has a smile and shows a positive attitude in her work.”
Digital Lead / PHD Media
Ready to create something remarkable together?
Whether it’s a brand strategy, a launch, or a project that needs direction — let’s talk about what you’re building toward.